Online Reviews Second Only to Word-of-Mouth in Purchase Influence
Online reviews and comments written by users – often overlooked by marketers in favor of things they can control – are disproportionately influential to consumer buying decisions and are second only to...
View ArticleTop 10 Map Websites – October 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Entertainment Online Advertisers by Image-Based Impressions – October...
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleOffice Gossip Rampant and Harmful in Marketing Orgs
An overwhelming majority (84%) of US advertising and marketing executives say it’s common for their employees to engage in office gossip, and nearly two-thirds (63%) say it has a negative effect on the...
View ArticleMajority of US Mobile Users Carry Phone ‘At All Times’
Nearly 60% of mobile-phone users say carry their cell phone with them “at all times” – including inside their home – and a growing number say their device plays an important role in many day-to-day...
View ArticleOnline TV, Video & Phone Show Biggest Yearly Growth
Email, news gathering and paying bills continue to be the most widely used online activities among US adults, but downloading TV programs, watching videos and making web phone calls posted the biggest...
View ArticleBlack Friday vs. Cyber Monday Shopping Differs by Generation
Cyber Monday seems to be gaining steam as a favorite holiday shopping day, with 26% of respondents intending to shop on the Monday after Thanksgiving, up from 20% saying so in 2007, according to a...
View ArticleTop 10 Online Retailers by Conversion Rate – October 2008
Note: To be considered, e-commerce sites must have had a minimum of 500K unique visitors during the month. Conversion-rate data is based on visitor conversion rates, not session conversion rates: i.e.,...
View ArticleUS Searches Rise 7% in October, Google Dominates
Americans conducted 12.6 billion core searches in October 2008 – up 7% from September – while Google Sites maintained its top position accounting for nearly two-thirds of all core* searches conducted,...
View ArticleBusiness, Leisure Travel Heading South
Nearly half (53%) of American business travelers who planned to travel through the remainder of 2008 say their travel plans have been somehow affected by the bad economy, and 21% of leisure travelers...
View ArticleNearly All US Teens, 53% of Adults Play Video Games
Nearly all American teens (97%), and more than half of adults age 18+ (53%) say they play video games, and about one-in-five adults (21%) plays video games every day or almost every day, according to...
View ArticleTop 10 US Online Video Properties – October 2008
For site rankings by number of videos viewed (rather than number of viewers), see related story and table: “Top 10 Online Video Sites: YouTube Dominates, Hulu on Ascent.” Note: Rankings based on video...
View ArticleTop 10 Marketing-Related Business Websites – November 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleE-Commerce Sales Since Cyber Monday Up 9% from Year Ago
For the five days beginning with December 1 (Cyber Monday), the kick-off to the heaviest part of the online shopping season, sales totaled $3.74 billion, up 9% versus the same period a year ago,...
View ArticleOnly 16% of Students Read Marketing Email
Today’s high-school and college students started using email at an average age of 13, have had an email address for 8 years and have about 2.4 email addresses each, yet 61% say they ‘never’ or ‘hardly...
View ArticleLess Than Half of Men Think They’re Sexy
When it comes to male beauty, Greek men feel the sexiest, Italian men are rated as best-looking, Australians are least concerned about their looks, and basic male hygiene is more important to women...
View ArticleTop 10 Online Video Sites: YouTube Dominates, Hulu on Ascent
Americans viewed a record 13.5 billion online videos during the month of October – with nearly 40% of them on Google’s YouTube – representing a 45% increase in video watching vs. a year ago, according...
View ArticleTop 10 Investment/Finance Websites – November 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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